Canon Only Camcorder Targets 10% Market

Canon Camcorder

JAKARTA - The ability to Canon in the digital imaging field is no doubt, but at the market video camera (camcorder) has not turned out to be a king. Canon recognizes that its market share is not too large, because of its domination by rival is still strong.

"For the camcorder market share, we (Canon) is not the top, because it is still very strongly dominated by competitor brands," said Marketing Manager Canon Image Communication Products Division, pt. Datascrip in Jakarta, Tuesday afternoon (24/07/2012).

This year, Sintra said, eyeing Canon camcorder 10 percent market share in Indonesia. The amount is not too different from what was achieved last year, about 10 or 12 percent market share.

Sintra said, overall for the series Legria (Canon camcorder), a Japanese company is targeting sales of between 12 to 13 thousand units this year.

"Legria Series is not only a new course (HF and HF M52/HF R36/HF R38 M56), but there are also others. For this series, the target will not be high kuantitinya first, because there are many people who are not aware of using the (camcorcer) of very Full HD. Currently the big market-quality camcorder SD (Standard Definition), "he explained.

Meanwhile, for the camcorder market potential in Indonesia this year, it is estimated there will be 100 thousand units of the device for all brands. "The increase in the purchase of a camcorder usually occurs during the school holidays and year-end holidays, which can reach 30 to 40 percent," said Sintra.

"While on or before the Ramadan Eid, camcorder sales did not increase significantly due to a focus at the moment is different, not towards the camera," he concluded.