How is he RIM "Lucky Harvest" in Indonesia

How is he RIM "Lucky Harvest" in Indonesia - can not be denied if the number of BlackBerry users began to switch sides to using a smartphone made by other vendors. Yet Research in Motion (RIM) still can taste the sweetness of profit, this company still favor the messaging service BlackBerry Messenger (BBM) seems to have a specific strategy to strengthen the coffers of the money in the country.

Some time ago, RIM launched a smartphone that target the middle to lower, let's call it the BlackBerry Curve 9220 and BlackBerry 9230. It turns out that both products were well received in the market.

"You could say the future we will meet the needs of the community in order to have a BlackBerry product that is affordable, it is evident from the enthusiasm of the people of the presence of the BlackBerry Curve 9220 and 9230 are quite attractive market," said Director of Marketing at RIM Indonesia Eka Anwar.

View of the need, RIM also introduced the program "BlackBerry Affordable" through this program, RIM hopes the whole community in Indonesia can use the BlackBerry.

"We made this program to provide affordable BlackBerry to the people of Indonesia, so the whole community can use a smartphone made by us," said Eka.

Program "BlackBerry Affordable" can be used by all parties, because in this program the payment system can use non-credit card loans from Credit Adira.

For customers who obtain credit approval from Credit Adira will obtain the desired product through authorized partners such as the BlackBerry Erafone, Okeshop, and Mobile Phones Shop.

In addition, RIM has also worked with several leading banks in Indonesia such as BCA and BNI provides cicilian zero percent if they buy products from the BlackBerry using a credit card bank.

Meanwhile, RIM's strategy to expand the marketing of unbroken BlackBerry BlackBerry Terjangkangkau only issue. As you know many people switch to smartphones made by other vendors because of the features offered by RIM is not varied. Aware of it, RIM continues to develop features to increase the number of applications contained in the BlackBerry App platform.

To increase the passion of the developers to create applications on its platform, RIM embrace local developers to create applications on the RIM device. Recently the company is headquartered in Canada was held "BlackBerry Dev 10 Hour World Tour", in the event RIM introduced a system developer and the latest to open the door for them to refine the various types of applications for BlackBerry devices of the future.

"We are currently focused embrace local developers to encourage them to make an application on our platform. Even recently we invited a number of developers to attend and get to know the latest systems made by us, so that in future they can create applications on devices that run BlackBerry operating system 10, "said Eka.

According to data from RIM, there are currently 99 500 applications in the BlackBerry App World, the number reached 177 million downloads per month. Until January 2012 RIM recorded two billion downloads. Then RIM promised USD 10 thousand to the developers who can produce an application with the category of "good application".