iPhone makes Samsung Design Crisis


Apple, Samsung

iPhone makes Samsung Design Crisis - On the second week of the trial Apple vs Samsung, Samsung appears to reveal internal email berbedaan between heaven and earth in between. In the email, Head of Mobile Communication Samsung JK Shin user experience illustrates the difference between Samsung and Apple.

Previous Samsung does not want the memo included in the trial process. But, when Samsung lawyer John Quinn said moments "design crisis" in question for strategists Samsung Justin Denison, email is finally revealed. In the email, Shin writes that Samsung like sleep, because it turns out the company's influence comes from the iPhone.
Apple, Samsung


"So far we focus on Nokia and concentrate efforts on things like Folder, Bar, Slide. However, when the UX (user experience) compared with the unexpected competitor of Apple's iPhone, the difference is like heaven and earth. This is a crisis design, "Shin wrote, as quoted by AllThingsD.

Disclosure of the memo is considered to give support to the claims of Apple-related lawsuit, the Samsung had violated a number of patents the company. As is known, Apple confirmed that Samsung had copied the iPad and iPhone, as well as trying to obtain compensation valued at $ 2, 5 billion, or approximately Rp23 trillion.

In addition, Shin also said in his email, the iPhone has become the standard on the UX. "I hear things like: Let's make something like the iPhone. When all the people (consumers and industry) to talk about UX, they are considering against the iPhone. IPhone has become the standard. Such things have happened," he said.

"Do you know how hard Omnia (Samsung phones) use? When you compare the 2007 version of the iPhone with our Omnia, can you honestly say that the Omnia is better? If you compare UX (Omnia) with the iPhone, then the difference is like heaven and earth, "Shin wrote in his email.

According to AllThingsD reports, the Samsung refused to give his comments related to the memo.

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