Google Wildfire |
Google Company Patented Wildfire Social Media - Google has annexed a social media marketing company Wildfire Interactive. The goal is to create new opportunities for users in interaction with people across social networks.
Proclaimed PC World, Wildfire is a company focused in helping to optimize the existence of a brand through social networks. The company offers a software platform that integrates with Facebook, Twitter, YouTube and LinkedIn.
Google does not disclose what the terms of the purchase of the company.
Recently, a number of technology companies acquiring start-ups can help them to bid for the existence of the social networking set. Besides Google, Oracle last month that could have been annexed Involver makes developers able to develop marketing applications as needed.
Wildfire captured by Google, claims to have had approximately 16 thousand customers, including 30 of top 50 brands. Their focus for now will keep on helping the brand to measure social proximity and advertising campaigns on the internet and social media.
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