LG Design Competitin 2012 |
LG Home Appliance Focus on Technology and Design - LG Electronics Indonesia said it will focus on energy-efficient technologies and hygienic and design differentiation to attract consumers in Indonesia.
One step to achieve this LG is the LG Design Competition held in 2012. These actions are expected to provide input on the design suitable for the community.
"Through this event, LG wants to inspire the public how a graphic design can chime in and add value to the beauty of home electronic devices," said LG Electronics Indonesia President Director Kim Weon Dae, in Jakarta.
The design of household appliances is contested is a washing machine, air conditioner (AC) and refrigerators. Meanwhile, LG chose "When Indonesia Culture Meet Modern Style" as the theme of the event.
The competition runs from June 1 through June 21, 2012 it managed to capture approximately 304 participants. Of these, there are three people who won the primary and one as a play in their respective categories.
LG Design Competition 2012 |
The first winner in the category of refrigerators was named Indra Kencana Sutama Audy. As for the categories there is a washing machine A. Syauqi and his first winner in the category AC is Yudianto Rahardjo.
"Our design is likely to apply on a limited product or mass production. But to be mass produced we will need to study first," said Kim Weon Dae, "
Sales Director, LG Electronics Indonesia Budi Setiawan added last year LG also makes a similar competition for the products of a washing machine or refrigerator. Products that use the winning designs are stored in museums and on public figures are given as a limited edition, except that the design is still held by LG.
"We do the differentiation of excellence and design it so that price is not a problem anymore. One of them is by holding a design competition like this, so we can actually absorb what people want, "he concluded.
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