Smartphone penetration Applications Boost Growth in Store

Smartphone penetration Applications Boost Growth in Store - Store mobile applications to get good opportunities in growing markets such as Asia-Pacific, Middle East, South and Central America as well as the increased penetration of smartphones and users looking for more experience on their mobile devices.

According to a new report from the telecom analyst firm, Ovum, the increasing penetration of smartphones, mobile broadband, and the decline in the price of services and devices affect the expansion of mobile applications in these growing markets. Operator considers, mobile application store as key in growing the customer base and drive traffic network.

"The penetration of smartphones in emerging markets is expected to rise dramatically in 2013 and will make a significant impact on the application store," said Senior Analyst at Ovum telecommunications market is expanding, Richard Hurst, as reported from cellular-news.

In addition, Hurst said, the price of the cheap smartphone Android, RIM, and Nokia will further create an application store to be an important element of the chain of distribution. "Device and OS vendors will try to establish itself as a leading application provider in emerging markets, such as the position they occupy in developed markets," he said.

But according to Hurst, in countries such as China, India, Brazil, and South Africa, mobile network operators with powerful applications store their will to fight to maintain its position. Smartphone users are attractive targets for emerging markets operator, because it has early adopters and usually spend more money to be higher.

"However, most applications store in the emerging markets are the applications for free or low priced. This is because of the reluctance of consumers to purchase applications," he concluded.